|Working with David Harris |
(photo by SwissnexSF)
Based on his background as a scientist and science journalist we worked on concrete examples from our respective institutions adopting David's methodology on planning a social media campaign. One of his key messages was to define communications goals and its audience and messages first before thinking of how social media - besides any other media - might help.
After a nice guided tour through the origins of the city we finally visited Blackboard Mobile. (BlackboardTV)