Workshop on Social Media Campaigns and Presentation of Mobile Solutions - Social Media Study Tour Day 5 (final)

Working with David Harris
(photo by SwissnexSF)

On the final day of the Social Media Study Tour we again started off with a workshop, this time with David Harris (@physicsdavid).

Based on his background as a scientist and science journalist we worked on concrete examples from our respective institutions adopting David's methodology on planning a social media campaign. One of his key messages was to define communications goals and its audience and messages first before thinking of how social media  - besides any other media - might help.

After a nice guided tour through the origins of the city we finally visited Blackboard Mobile. (BlackboardTV)

First Hand Experiences and Valuable Insights in How To - Social Media Study Tour Day 4

Michael Stoner

After having very inspiring and interesting days in the Silicon Valley of our Social Media Study Tour we stayed in San Francisco on the fourth day.
In the morning we had a very hands on workshop with Michael Stoner (@mStonerblog). In his presentation he discussed Online Communications 2011 + Beyond focusing on the main drivers challenging traditional communication patterns:

• external changes addressing an increasing competitive environment, 
• internal changes addressing an increasing competitive and less controllable environment within organizations and thus the struggle over balance of stability and change,
• new realities addressing five key issues: