|Working with David Harris |
(photo by SwissnexSF)
Based on his background as a scientist and science journalist we worked on concrete examples from our respective institutions adopting David's methodology on planning a social media campaign. One of his key messages was to define communications goals and its audience and messages first before thinking of how social media - besides any other media - might help.
After a nice guided tour through the origins of the city we finally visited Blackboard Mobile. (BlackboardTV)
|Mobile Evangelist David Todd Small|
For the future David announced augmented reality applications.
A debriefing at Swisnexx and a farewell dinner concluded the Social Media Study Tour.
|Thanks to Julia, Megan, Florencia, and Anita|
from Swissnex SF for organizing this great study tour!