"They all cook with water, but …" – Day 2 of Social Media Study Tour

Stanford Campus

Day two of the Social Media Study Tour - the group today - led us to Stanford University; I will present some major insights in the following.
Here we met Ian Hsu (@IanHsu), Director of Internet Media Outreach at Stanford University. His approach to Social Media at Stanford is still in a kind of experimental phase, but guided twofold: On the one side intense research is being done about the effects of different Social Media channels and its perception by and behavior of the audience, on the other hand his credo about Social Media utilization is very clear: Social Media has to support the core goals of the university.

And he clearly stated: “Having support from the guy at the top is very critical for me”. Backed by “the guy at the top” Hsu is free “to try things”.