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29. August 2015

Huawei Study Tour to China - part 2

First part: Huawei Study Tour to China

When our group arrived in Shanghai around noon on Thursday we were welcomed by our local guide saying "it's only 31 degrees, not so hot today". Ok, lucky us. On the drive to the hotel she gave a short introduction to China and Shanghai; about Mao's cultural revolution she just mentioned something like "nobody is perfect". Ok, life has to go on.

Nevertheless, Shanghai seems to be a very open-minded city. For example, even on the Intl. Airport you can find a shop called Spirit of Tibet, next to all the well known, global, high-end consumer brands.

Shop at Shanghai Intl. Airport

On Friday we visited the R&D Wireless Center of Huawei in Shanghai. The building as such is really impressive: it's about 1000 meters long (as they told us) and 10'000 people are working there. 

Huawei R&D Wireless Center
Huawei R&D Wireless Center

Like in Shenzhen the exhibition is also really impressive, the technology and its applications are being presented very professionally using multimedia booths. The exhibition raised my understanding of upcoming 4.5G and 5G wireless technologies at lot. 4.5G will be available in 2016 and the exhibition presents the new potentials for businesses, e.g., in the areas of controlling drones, mobile HD videos or for the Internet of Things. 

(See also the video by WSJ: Inside Huawei's R&D Center



4.5G and 5G exhibition hall
4.5G and 5G exhibition hall






4.5G and 5G exhibition hall

As recognized in Shenzhen already Huawei is not hesitant to use Online and Social Media services such as Twitter, Facebook or Google services exemplary - as well as the Chinese equivalences - in order to show the potential of their technologies in different application scenarios, despite the fact that some of these services are restricted or blocked in China by the government. 
And even on advertising posters within the Huawei premises social media services such as Facebook and Twitter are mentioned - but not the Chinese equivalents. 

Jack Li
Later Jack Li, VP of the R&D center, gave an overview about R&D at Huawei.
As we learned before already, Jack Li stated that Huawei has a very much customer oriented focus; therefore they apply the so-called ROADS framework which summarizes the main challenges in order to create an optimal service experience for telecoms users: Realtime, On Demand, All in One, DIY, Social. 

In their R&D activities Huawei also pursues Open Innovation approaches, e.g., setting up joint innovation centers with customers such as telecom operators or joint labs in cooperation with universities - but no beyond those activities.

Jack Li mentioned the corporate social responsibility activities at the end of his presentation as well.

Our group then visited the Swiss Consulate in Shanghai that shares their offices with Swissnex China. Here, first Pascal Marmier, CEO of Swissnex China, gave an inspiring presentation of what is Swissnex doing in China. Personally, I really like what and how Swissnex is doing. During a one-week study tour in 2011, I had the pleasure to get to know the Swissnex San Francisco team which has organized a great program for Swiss university representatives in the field of Social Media.

Pascal Marmier,
Swissnex China
Pascal gave a really enthusiastic presentation. Swissnex China pursues a very open strategy applying different open innovation approaches. He's really fascinated by the innovation power and creativity of the Chinese people: "A prototyping nation of >1 billion entrepreneurs". Indeed, if you still think Chinese people are only able to copy you should take a look into the literature, e.g., The Economist or MIT Sloan Management Review; the keyword is Accelerated Innovation.

Among others, Pascal mentioned some project activities Swissnex China is doing or supporting.
For example, they organize innovation camp such as the China Hardware Innovation Camp, CHIC in cooperation with Swiss universities. One of the recent results is a smart baby bottle. During the camp, the technological know-how of the Swiss students and the needs of the Chinese markets were brought together.
They also were co-host of the Lift China 2015.


In the following Anna Mattei Russo, Deputy Consul General, Head of Culture, Media and Education Section at Consulate General of Switzerland in Shanghai, and Fabio Müller, Trade Promotion Director Swiss Business Hub China, a network partner of Switzerland Global Enterprise (S-GE), gave us an insight into their activities about the China - Switzerland relations from 1905 till the FTA of 2014 and How to do Business in China,  including eCommerce.

Challenges doing Business in China

eCommerce Opportunities in China

Finally, Nathan Kaiser, eigerlaw.com gave us a "highly unstructured presentation" (as he announced) about his experiences in China as a Swiss lawyer supporting Swiss businesses in China.
Some of his learnings from his experiences are: "China is much more diverse than Europe is", and "China is still a communist country, it is organized top down: what is not explicitly allowed is illegal" - "but the emperor is far". He described the country as a highly regulated, bureaucratic economy, and not an open economy. According to Nathan, the law structure is more or less the same as in Switzerland, with one exception: the communist party is above all and rules by law, "they are managing the place". And: "In China everybody cheats everybody". China is a low trust country, but families are a highly trusted environment he said.
And about faking trade marks he mentioned a recent example from China: Somebody in China Has Set Up a Fake Goldman Sachs and Is Doing Business (see also the Bloomberg article)

This concluded a very exciting week in Shenzhen and Shanghai!

Huawei Study Tour to China
Huawei Study Tour to China - part 3

All photos are available under a CC BY-NC-SA 3.0 license

27. August 2015

Huawei Study Tour to China

In a series of posts, I will summarize and share some impressions from the study trip to China from a personal perspective.

The study trip has been organized by Huawei and especially Huawei Switzerland; the study tour group comprises 16 students from the area of Information Systems and Information Technology from Swiss universities all over the country, six professors and Axel Menning from Huawei Switzerland. 

The study tour is part of the ICT Competitive program of Huawei global which runs under the program called Seeds for the Future (Video) (Twitter #seedsforthefuture): All these programs are part of the Corporate Social Responsibility activities of Huawei global. ICT Competitive is a two-week program targeted at students from universities and has been established in 70 countries. The program for the Swiss group has been tailor-made and takes eight days, Monday to Monday.

On Sunday, 23.8., the group flew from Zurich to Hongkong where we stayed the whole day. Only in the evening, we went on to Shenzhen in mainland China. From our tour guide in Hongkong we learned, among others, these two things: "China is a country with two systems, one is free, the other isn't." and "In China everything is fake".

One country, two systems -
and two license plates
About the first Learning I made my own experiences in the Hotel in Shenzhen very soon after arrival: Very openly the hotel states that the most popular social media services, as well as Google, are restricted or blocked due to "regulations of the government". But using a VPN connection makes theses sites available again. 

Information about restricted/ blocked
Social Media sites in the hotel room
On Monday we visited different buildings of the huge Huawei campus which count 150'000 square meters in total (map). 

We started off watching the black swans on the executive campus. 



During the day we went to two exhibition halls, the general one and the one for the business group "enterprise solutions". We all were very impressed by the real large halls and the perfect presentations of the various products. Well done Huawei. 














In two presentations we got an introduction to the company by VP Global Public Affairs and were told some more details about the Corporate Social Responsibility activities.

Although Huawei is a Chinese company founded 1987, it is truly a global player. In total 170'000 people are working within the company. 76'000 work in 16 R&D centers around the world as well as in 28 joint innovation centers; 82% of suppliers are non-Chinese, and 87% of the financing come from overseas banks. In 2014 revenues were CNY 288.2 billion (USD 46.5 billion), an increase of 20.6% from 2013, and the group net profit reached CNY 27.9 billion (USD4.5 billion), up 32.7% year on year.

Furthermore , "Huawei continues to invest heavily in innovation. In 2014, Huawei invested CNY 40.8 billion (USD6.6 billion) into research and development (R&D), representing 14.2% of 2014 revenue and a significant increase of 29.4% from 2013. Huawei has invested more than CNY 190 billion (USD30.7 billion) in R&D over the past decade." (source)

In Europe 9900 people are working for Huawei in 44 locations, around 1600 in 18 R&D centers in 8 countries . In Switzerland Huawei has ca. 300 employees.

The company is privately hold, only (Chinese) employees may participate in the ownership plan. "There are 70,000 employees holding company shares" in 2014.  According to a 2013 research study, this creates significant advantages compared to Huawei's competitors.

More details can be found in the annual report 2014.


On Tuesday morning there were two very different presentations. First, Brad Hall talked about the cultural differences between the China and the Western countries. He discussed its implications especially on management in global companies. Here he referred to the case of the so-called Tiger Mom's explaining the different mindsets in education. He was really clear on his opinion about the challenges Huawei still has, despite its great success so far. He also addressed the issue of governments interfering the markets in order to support the development of certain industries. He clearly made the case that industries supported by respective government programs, e.g., in Japan or China, are less successful in its global development than others in the long run.

David Wang, president government affairs, talked about Cyber Security issues. In the beginning, he made a nice comparison between the roles in road safety and cyber security. One of his points was that cyber security is a rather complex issue with several players involved: "don't point your finger at just one party". As far as cyber security is concerned he explained very much in detail that a respective "cyber security strategy is built-in to everything we do".

On Wednesday Hank Stokbroekx gave us a very well structured overview of the 6 P's of marketing (products, pricing, promotion, place, people, process) from a Huawei perspective and answered the questions of our group in a long Q&A session.

Students listening to Hank Stokbroekx

During the early afternoon, the students began to prepare their group assignments.



Later the group visited one of the manufacturing plants in the greater Shenzhen area. Equipped with protective clothes we visited a production line for  PCBs (Printed Circuit Boards) which was really impressive.

On Thursday morning the group took off to the next destination Shanghai.

Huawei Study Tour to China - part 2



All photos are available under a CC BY-NC-SA 3.0 license

(Updated 1.9.2015)

9. August 2015

Social Media im Wahlkampf

Am 18. Oktober sind Nationalratswahlen – aber auch im Jahr 2015 ist der Einsatz von Social Media im Wahlkampf längst noch keine Selbstverständlichkeit. Mich selbst hat das Thema Online- und Social Media in der politischen Kommunikation und insbesondere im Wahlkampf immer wieder beschäftigt; aus meiner - eher subjektiven - Brille habe ich verschiedentlich Social Media Aktivitäten von Kandidierenden im Wahlkampf beobachtet und kommentiert.

Auf ihrem Blog hat Marie-Christine Schindler im März diesen Jahres verschiedene Arten der Social Media Nutzung im Wahlkampf dokumentiert, ebenfalls basierend auf ihren Beobachtungen einer Veranstaltung, bei der es um dieses Thema ging. 

Zu den bevorstehenden Nationalratswahlen haben wir in St. Gallen einen Social Media Snack organisiert zum Thema Social Media und Wahlkampf. Drei Kandidierende von drei Parteien, die bisher nicht im Nationalrat vertreten sind, kandidieren für einen Sitz im Nationalrat. Vier Wochen vor der Wahl, am 17.9.,  werden sie von ihren bisherigen Erfahrungen aus einer persönlichen Sicht berichten - wir können sehr gespannt sein. 

Aufgrund meines Interesses an dem Thema und der Online- bzw. Social Media - Kommunikation im Allgemeinen ist mir natürlich eine ganz spezielle Kampagne nicht entgangen. 

Seit einigen Tagen sieht man in St. Gallen ein Plakat, das auf orangen Hintergrund lediglich die Worte Wo ist Beda? sowie einen QR Code zeigt. Zuerst dachte ich an eine Werbekampagne, die mich als Konsumenten neugierig machen soll; und ich fing an zu grübeln, welche Marke, welches Produkt, welcher Hersteller denn vor einem möglichen (Re-) Launch stehen könnte. Habe ich eine Ankündigung verpasst?


Plakat am stgaller Bahnhof
(7.8.2015)
Plakat am stgaller Bahnhof
(7.8.2015)



Scannt man den QR Code ein, kommt man auf eine Webseite, die auch nicht viel mehr zeigt. 

Screenshot woistbeda.ch (8.8.2015)

Erst nach ein Gespräch mit einem Studierenden, der sich in seiner Masterarbeit ebenfalls mit dem Thema Social Media und Wahlen beschäftigen wird, konkretisierte sich der Gedanke, dass es sich um eine politische Kampagne im Zusammenhang mit den Nationalratswahlen 2015 handeln könnte - aber eine Bestätigung gibt es bisher nicht. Auch die Googlesuche nach "Wo ist Beda" führt bis heute zu keinem relevanten Treffer.

Suche nach "wo ist beda"
bei google.ch am 9.8.15

Die Kombination der Farbgebung und des Namens lassen eine bestimmte Vermutung zu. Aber wie auf der Webseite zu lesen ist: wir erfahren es in Kürze ... nun denn. 

Mein Zwischenfazit zu dieser Kampagne:
  • Das Plakat hat meine Aufmerksamkeit erhalten - wahrscheinlich aber nur aus professioneller Neugier heraus.
  • Eine politische Kampagne habe ich nicht dahinter vermutet. 
  • Mit etwas Neugier, Kenntniss und Geschick lässt sich zumindest eine Vermutung anstellen, was die Kampagne will und er dahinter stecken könnte. 
  • Die Kampagne ist sicherlich in ihrer Art kreativer als viele andere (politische) Kampagnen. 
  • Die Gestaltung der Kampagne bisher (8.9.2015) erscheint mir aber zu abstrakt, als dass sie beim Wähler bzw. Konsumenten genügend Aufmerksamkeit generiert. 
  • Meine Vermutung ist, dass sehr wenige Leute den QR Code gescannt haben.
  • Wer den QR Code scannt, ist durchaus enttäuscht, denn er erfährt Online nur unwesentlich mehr als beim Lesen des Plakats. 
  • Ob die Kampagne ein Erfolg oder eher ein Rohrkrepierer wird, werden wir sehen. 

Update 10.8.2015, 08:00
Inzwischen wurde das Geheimnis um Beda gelüftet. Heute morgen, pünktlich zum Ende der Schulferien, begrüsst uns ein eher typisches Wahlplakat:

Plakat am stgaller Bahnhof
(10.8.2015)
Und wiederum ist ein QR Code aufgedruckt; er führt zur Website beda-mit-sicherheit.ch:

Screenshot beda-mit-sicherheit.ch
(10.8.2015)

Dort sind links zu finden auf die zugehörige Facebook Seite sowie zum Twitter Account @bedasartory.

Die Website woistbeda.ch ist nach wie vor unverändert aktiv.

Ob sich diese Kampagne Online- wie Offline noch weiter entwickelt? Wir werden sehen.