First Hand Experiences and Valuable Insights in How To - Social Media Study Tour Day 4

Michael Stoner

After having very inspiring and interesting days in the Silicon Valley of our Social Media Study Tour we stayed in San Francisco on the fourth day.
In the morning we had a very hands on workshop with Michael Stoner (@mStonerblog). In his presentation he discussed Online Communications 2011 + Beyond focusing on the main drivers challenging traditional communication patterns:

• external changes addressing an increasing competitive environment, 
• internal changes addressing an increasing competitive and less controllable environment within organizations and thus the struggle over balance of stability and change,
• new realities addressing five key issues: